Chevrolet vehicles are winning over consumers with their quality. According the 2013 J.D. Power and Associates Initial Quality StudySM, Chevrolet had five segment awards, more than any other brand, and ranks fifth among nameplates for initial quality.
“Customer satisfaction and quality are our top priority so these results mean a lot to us,” said Chris Perry, vice president of Chevrolet Marketing. “We will continue to listen and learn from our customers as a way to improve quality even faster on all cars, trucks and crossovers that wear the Chevrolet bowtie.”
Chevrolet turned in its best-ever performance in the study. Segment leaders for Chevrolet were:
• Segment Award Recipients
o Camaro – Midsize Sporty
o Impala - Large Car
o Tahoe – Large CUV
o Silverado HD – Large Heavy-Duty Pickup
o Avalanche – Large Light Duty Pickup
• Segment Leaders
o Spark – Ranked Second - City Car
o Equinox – Ranked Third – Compact SUV
o Silverado LD – Ranked Third - Large Light Duty Pickup
Source: 2013 IQS. Chevrolet’s commitment to quality and steady introduction of new, fuel-efficient products with the technology and features that more customers want helped the brand achieve record 2012 global sales of 4.9 million vehicles. In the last two calendar years, Chevrolet has grown faster than other high-volume global brands.