Impex Lebanon

MEDIA AND EVENTS

The All-New 2015 Cadillac Escalade Is Available in the Middle East This Month

21/08/2014
Available in showrooms across the region this month, the Escalade quickly became the standard among luxury SUVs with a winning formula of bold design, powerful capability and luxurious accommodation for up to eight occupants since its introduction. Three succeeding generations led luxury SUV to cement its reputation as an icon.

The exterior features crisp, new and more sophisticated surfaces, accented by dramatic light-emitting diode, or LED, lighting. In parallel, the new interior features cut-and-sewn and wrapped materials, with wood trim options chosen for elegance and authenticity. Seats were engineered to be more comfortable and sculpted in appearance. In addition, the new interior is dramatically quieter thanks to a stronger new body structure, new and enhanced acoustic material, and Bose Active Noise Cancellation technology.

CUE, Cadillac’s advanced system for connectivity and control, is also standard, featuring state-of-the-art voice recognition with touch controls common with the world’s most popular tablets and mobile devices.

Escalade’s new technologies include safety features to help protect occupants before, during and after a collision, such as Front and Rear Automatic Braking, which relies on short-range radar technology and ultrasonic sensors to help the driver avoid front and rear low-speed collisions via a progression of alerts that extend to complete braking, if necessary.

Also new is the segment’s only Front Seat Center-Mounted air bag, which is engineered to provide additional protection to drivers and front passengers in far-side impact crashes, where the affected occupant is on the opposite, non-struck side of the vehicle.

The performance threshold for the all-new 2015 Escalade lineup rises with an all-new, more efficient 6.2L V-8 engine rated at an SAE-certified 420 horsepower and 624 Nm of torque – a nearly 5-percent increase in horsepower and 10 percent more torque. The greater torque delivers an enhanced feeling of power on demand, particularly from a standstill and at low speeds.

The product line consists of the standard Escalade model, as well as the extended-length ESV edition, which offers a 14-inch-longer (355 mm) wheelbase and approximately 20 inches (508 mm) more length overall. This further maximizes space for third-row passengers and provides 60 percent more cargo space behind the third-row seat.

The all-new 2015 Escalade arrives with an MSRP pricing starting from AED302,000 in the UAE.

Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. Described as luxurious, having a bold and daring personality, being tough and strong as well as safe and powerful, Cadillac has maintained an iconic presence for over 85 years in the Middle East.

The Cadillac portfolio in the Middle East features award-winning passenger cars ATS, CTS and XTS as well as the SRX crossover and Escalade SUV. Cadillac also offers customers a high-level aftersales service experience through the Premium Care Program. For more information, please visit www.impex.com.lb.
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